Creating and publishing a post on social media is not rocket science. Due to the fact that the process is super easy and straightforward, a plethora of posts flood social media platforms every day. To make the telling point, more than 8.9 million pictures and videos are shared, only on Instagram, per day. Most of the times though, these posts don’t have the right ingredients in order to grab attention, attract the right people, stand out and finally increase the conversion rate.

Hence, we share a step-by-step guide that will help you create and maintain valuable, high quality and targeted content for your social media audience.

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So, you are seeking social media growth and wondering when is the best time to post on your social media accounts in order to increase your followers.

A practice that most people follow is to go to their social media accounts’ insights, identify the most engaging days/hours and proceed to implement their strategy accordingly. Hence, you prepare your content and wait until the time comes to click the “post now” button. When the time comes, your expectations are high because you’ve gone through all the insights available, read and interpreted all the data and therefore high engagement and new page likes/follows will naturally follow. And every time you post, you realise that this is not the case. And each time that you don’t manage to have high engagement or get new page likes/followers you try to understand what went wrong or what you have neglected and another promising post has not attained the desired goals.

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