Creating and publishing a post on social media is not rocket science. Due to the fact that the process is super easy and straightforward, a plethora of posts flood social media platforms every day. To make the telling point, more than 8.9 million pictures and videos are shared, only on Instagram, per day. Most of the times though, these posts don’t have the right ingredients in order to grab attention, attract the right people, stand out and finally increase the conversion rate.
Hence, we share a step-by-step guide that will help you create and maintain valuable, high quality and targeted content for your social media audience.
To make it work properly and in a more efficient way,
avoid focusing on showcasing your successes, wins or awards.
Step-by-step guide for creating a top post:
- Start with audience segmentation (identify your target audience subgroups)
- Come up with different topics for each subgroup
- Categorise the topics in different formats (articles, promos, carousels, images, videos etc.)
- Set a goal for each post/campaign/promo etc.
- Create content for the next two weeks before publishing your first post
- Keep your headlines small and impactful
- Include the right hashtags and geotags
- Create a story for each post (you can also create a teaser story the day before)
- Constructively engage with your audience (answering queries etc.)
- Never engage in political, religious or humorous conversations. All three can ruin your image.
- Always include a Call to Action
- Evaluate analytics based on your goals
- Improve and start preparing the next post
Don’t forget the:
- Design (creative and resonant)
- Picture/s (relevant)
- Colours (use your brand’s colours)
- Company logo
To make it work properly and in a more efficient way, avoid focusing on showcasing your successes, wins or awards. Such posts should represent a fairly small proportion of your total content and complement your overall content strategy with which you are supposed to provide valuable information and added knowledge to your target group.
By following the above guide, you’ll become valuable to your community, you’ll help them learn and in return they’ll like and trust you. You’ll also grab attention, attract the right people, stand out, increase followers/page likes and finally your conversion rates.
Contact us now to learn how you can be benefited by assigning your Top Post Creation to Digital Marketing City CY.