Influencer marketing has emerged as a strong tool to uplift brand awareness to new heights. Leveraging the credibility and reach of influencers, businesses can tap into a broader audience and establish authentic connections.
Public relations is a vital component of any business. It involves the strategic communication between a company and its public to build and maintain relationships with its customers, investors, media and other stakeholders. One of the essential objectives of public relations is to create brand awareness.
Social media has become an integral part of our lives. It’s a powerful tool for businesses to connect with their target audience. Social media platforms such as Facebook, Instagram, LinkedIn and Twitter offer business the opportunity to build and maintain brand awareness, increase lead generation and drive sales.
Brand awareness is the extent to which a consumer can recognise or recall a brand. It’s an important element of your brand’s overall success and is closely related to consumer behaviour and their purchasing decisions. Once you have a clear understanding of your target audience, you can develop a messaging strategy that’s relevant to them and clearly transfer the values and benefits of your brand.
Brand awareness is a critical element of marketing and can have a significant impact on a company’s success. It refers to the extent to which a brand is recognised and remembered by consumers. A brand with high awareness is more likely to attract new customers and retain existing ones. This is due to the fact that consumers are more likely to purchase products/services from a brand they are familiar with.
Before moving forward to setting up your marketing strategy, it’s important to determine your target market first. By following this, you’ll be able to target the right audience and market your products or services with the right marketing campaigns, tailored to the needs of each audience. Also, by determining your target market, you will understand how to invest your money wisely and focus on people who are most likely to buy from you.
Instagram has recently given access to all accounts to use the “Link” sticker in stories. These are great news for all of us since the particular action was only available to accounts that had 10.000 followers or more. Now, we can all create well-designed, interactive stories that will also contribute to the increase of the number of visitors on our website.
In the last few years, we all have noticed diverse brand collaborations appearing in every social media platform, especially on Instagram. Influencer-based campaigns have become a notorious digital marketing tactic of local and international brands to target their desired audience for the purpose of attracting potential clients and eventually sell their products and services.
Top business leaders recognise that digital customer experience (digital CX) is the most important brand differentiator. Hence, they’ve made significant investments in developing or upgrading their digital operating systems. This has unambiguously enhanced customer service; however, digital user interfaces still need to be improved. This is due to the fact that the Covid-19 pandemic has driven many businesses to become digital-first, with their website (desktop, mobile and/or app version) serving as the initial point of contact for their customers.